Have you ever wondered what AVIF is? Why is it currently popping up everywhere? What are the advantages, and can I utilize it for my own web presence?

I got you covered! In this blog, we are going to discuss what it is, how it works and how you can use it to enhance your own webpages.

What is AVIF?

AVIF is an image format, that offers superior compression capabilities while preserving extremely high quality. It utilizes the AV1 compression, which delivers smaller file sizes compared to the JPEG format. When it comes to SEO, AVIF can help you decrease loading times and therefore makes your webpage more performant. By the way, Croppy fully supports the AVIF format, enabling you to conveniently use it for your own CMS systems like WordPress.

Why would I want to use it?

The real question is, why wouldn't you? AVIF is like the best of all formats. You can utilize the transparency of PNG, the great compression of WEBP, use animations just like GIF and utilize color depths of up to 12 bits! AVIF even has better image quality than JPEG, with less image blocking while being smaller than any other format.

The format is already supported by all major browsers in the newer versions (2020 upwards), including Chrome, Firefox and Safari.